Five unexpected departments that need upskilling
If employees understand the data, automation and skills they’ll need in the future, they can make a big impact — both within their departments and in the organization as a whole. CEOs anticipate great impact ahead from generative artificial intelligence (GenAI), as 69% agree that GenAI will require most of their workforce to develop new skills in the next three years. But many companies consider data and technology skills to be IT’s domain, so they may miss out on the value of upskilling non-tech workers.
According to the World Economic Forum, employers estimate that 44% of workers’ skills will be disrupted in the next five years.
How does upskilling benefit employees?
When employees understand automation, GenAI, visualization or agile project management, they’re more likely to be empowered to control their own work outcomes, which can lead to increased job satisfaction and professional growth.
How does upskilling benefit the organization?
When people have the tools to exercise creative thinking and resolve problems, the organization can see higher productivity, deeper and faster insights – and more innovation.
The upskilling experience involves learning how to think, act and thrive in a digital world that’s sustainable over time.
Three key upskilling areas – defined
Data preparation involves processing raw data to remove errors, normalizing data formats and structuring it to be used for business purposes. This includes loading data, data fusion, data cleaning, data augmentation and data delivery.
Design thinking is an iterative process that teams use to put themselves in the shoes of users and find innovative solutions to problems.
Agile project management delivers a project through several iterations from start to end, which helps companies move faster and experience the benefits of a project before its completion.
These departments benefit from upskilling more than you might think:
1. Finance
Finance, tax and accounting professionals use data to make predictions and guide the financial direction of the company.
How finance gets its data:
From ERP, accounting, CRM, sales forecasting, risk management, financial reporting, treasury, banking and more.
Risks of continuing non-standard data preparation:
Poor risk management
Broken audit trails
Inaccuracies in data and insights
Benefits of investing in upskilling:
Faster data cleaning and integration
Better compliance (e.g., fewer errors, higher quality)
Faster time to insights
2. Marketing operations
Marketing professionals use data to understand their customers. Marketers who understand the insights derived from data can use them to better target the right customers at the right time – and stay ahead of the competition.
How marketing gets its data:
From CRM, sales forecasting, marketing automation, web analytics, CMS, email, social media monitoring, bid management, event marketing, webinar/webcasting and more.
Possible risks of continuing non-standard data preparation:
Missing customer and campaign insights
Operating with less agility than competitors
Investing in the wrong campaigns or channels
Benefits of investing in upskilling:
Better market positioning
More wallet share in your space
Justifying the need for budget
Validating ROI of investments
Leading projects with agile project management
Solving problems with design thinking
Better predictive outcomes
Marketers who understand data can use it to fuel their creativity and stay ahead of the competition.
3. Human resources (HR)
HR professionals use data to collect information on employee behavior in order to identify patterns that can lead to a better understanding of engagement, turnover and other metrics.
How HR gets its data:
From HR management, healthcare management, learning platforms, background/reference checks, onboarding and more.
Possible risks of continuing non-standard data preparation:
Inability to track and understand turnover
Employment-related lawsuits around data collection
Inability to track and understand labor costs (e.g., increases)
Benefits of investing in upskilling:
Attracting and retaining talent
Discovering workforce trends and future needs
Evaluating staff efficiently
Automate repetitive and non-strategic tasks
Ability to connect people to each other and the company
4. Operations
Operations professionals use data to help reduce inefficiencies and streamline the way a business is run.
How operations gets its data:
From business management, ERP, demand planning, log management, asset management, project management and more.
Possible risks of continuing non-standard data preparation:
Duplicative systems
Multiple data standards
Inability to monetize data efficiently
Benefits of investing in upskilling:
Faster data cleaning and integration
More robust data security
Cost savings
More efficient projects with agile project management
5. Information technology (IT)
Most IT professionals have the skills to process data and build automations. But even IT can benefit from upskilling. Their data skills can make a bigger impact when combined with soft skills that promote creativity, collaboration and innovation. With the advent of GenAI’s coding capabilities, IT professionals can focus on higher order value projects.
How IT gets its data:
From IT management, project management, security monitoring, log management, asset management, network monitoring and more.
Possible risks of continuing non-standard data preparation:
Inappropriate data use (leading to errors, security or compliance issues)
Communication breakdown among teams
Benefits of investing in upskilling:
Innovation through soft skills, like design thinking
Iterative project development through agile project management
Mastery of GenAI to turbocharge development
Ability to better collaborate with sales, marketing and project teams
IT’s data skills can make a bigger impact when combined with soft skills that promote creativity and innovation.
Start upskilling your employees today
Having to call IT for help with data can slow your access to insights and possibly diminish innovation.
In contrast, when you give your people the tools they need, they can be more productive, purposeful and satisfied. Upskilling your workforce in GenAI reveals patterns underlying the potential to develop unique intellectual property that could be leveraged in new ways to generate revenue.
Invest in Tomorrow
Accelerate your employees’ learning and help drive scalable impact for your business with ProEdge, a PwC product —an intuitive, AI-powered learning platform that leverages hands-on experience and aggregated content to prepare your learners for real business challenges.